Best Practices – what is it all about?

INSPIRATION

Best Practices has the ambition to be an important platform for mediaplanners, advertisers and creatives in order to inspire them. All the stakeholders contribute to the funding of the platform. Advertisers take the lead in the Jury, UMA Agencies contribute by sharing performance expertise, Saleshouses deliver the Solutions expertise, Development & Innovations

KNOWLEDGE SHARING

Besides inspiring by state of the art cases, the platform can share information (latest news) and new knowledge (research, data)

The Be Inspired platform wishes to be an inspirational connection point for planners and advertisers.


The Be Inspired platform is a dynamic environment with a continuous growing number of cases and communication partners.

It IIt

Best Of Native

‘Best Of Native’ is a collaboration between media-actors that have a specific offer in native advertising. This communication format ensures a very close match between the advertising message and the DNA of the media vehicle it uses.

Best Of OOH

Best of OOH is a collaboration between the major actors of Out Of Home in Belgium. The objective of this collaboration is to showcase the qualities of OOH, to stimulate knowledge of the medium and hence enrich a better exchange and relationship between advertisers, agencies and media strategists. 

Best Of Cinema

Brightfish, as founding partner of ‘Best Of Cinema’, together with media agencies selects some of the most inspiring cinema campaigns that serve as the basis of a periodic list of cases. These cases are being evaluated by a jury of professionals who will proclaim and award the most “inspiring cases” that are published here.

Best Of Inhome

In-Home Advertising is the ideal medium to create impact. The message arrives at the heart of the home, the place where all decisions about the household are being taken. The target audience will receive relevant commercial information without being intrusive. It creates a qualitative contact with emotional value. Mail stimulates respons, an important step into achieving the objectives.. 


Best of Native

Fred Lequeu, Volkswagen Marketing Project Manager bij d’Ieteren, zat de eerste sessie voor: “De grote variatie aan cases toont de vele mogelijkheden van native advertising. Van elke case kon je iets leren, net door de verschillen in aanpak. Uniek bij native advertising is het multidimensionale aspect. Native cases zijn steeds een complexe mix van elementen. Dat maakt deze formule ook zo interessant. Het leidt er alleszins toe dat ik vaker aan native advertising zal denken bij het maken van een briefing. Een “Best of” die al na één editie zijn doel bereikt heeft dus. 

Best of OOH

Christine Jean, Head of Marketing, Branding & Media Management chez AG Insurance et member du jury d’experts: “Best of OOH? Une très bonne initiative de ne pas se focaliser tout le temps sur les innovations des canaux digitaux, même si le digital impacte aussi le media affichage, et de rendre à l’affichage ses lettres de noblesse : le media qui force une communication limpide où l’impact et la simplicité sont rois.”

Best of Inhome

Testimonial “Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.” 

Best of Cinema

Testimonial “Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.” 

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Valérie Morfetis

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Bernard Cools

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Caroline Monier